Salute!
Raise your glasses to elderflower and Italian tradition. We helped Instil Drinks capitalise on the trend for sparkling wine cocktails by designing drinks packaging with flowering filigree, floral flourishes and finely crafted details for their new elderflower liqueur.
WHAT WE DID
Brand Strategy
Brand Identity
Naming
Copywriting
Packaging Design
Printed Collateral
Artwork
Print Management
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BACKGROUND
With no marketing budget, the bottle branding and design would need to do all the work: disrupting, intriguing, romancing and capturing the eye.
SOLUTION
Inspired by ‘fiore’, the Italian word for flower, The name ‘Fiorente’ was chosen for its authenticity, ownability and great ‘bar call’, becoming the hook for the rest of the design. We used category codes to capture quality, Italian provenance, femininity and flavour and introduced key visual brand assets such as the label shape, teal and gold livery, floral filigree and a silhouette of Flora, the Roman goddess of flowers.