All grown up.
All
grown up.
We worked closely with Ella’s Kitchen on new product development, leading the way in frozen with food specifically for older kids from the UK’s no.1 baby brand. We designed the core brand identity, growing it up to reach a broader target age range for the first time and helping Ella’s Kitchen expand beyond the ambient baby aisle.
WHAT WE DID
Brand Strategy
Codes & Equity Analysis
NPD
Brand Identity
Brand Architecture
Photography
Range Architecture
Packaging Design
Artwork
Print Management
Brand Guidelines
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BACKGROUND
Frozen doesn’t mean junk food any more. The convenience of freezing and locked in health benefits presented leading baby food brand Ella’s Kitchen with the opportunity to expand into a different aisle and offer products for an older age range. Ella’s Kitchen were perfectly positioned to bring their healthy kids food brand into the frozen category to cater for little ones. A great new adventure for Ella’s Kitchen and big kids…
SOLUTION
Maintaining Ella’s Kitchen brand codes and values ensured the ‘Big Kids’ sub-brand is immediately and reassuringly identifiable as the UK’s number one kids food brand. We communicated all of the healthy goodness and convenience that parents love, along with clear nutritional claims, preparation and serve instructions.
