Burts have been making quality hand-cooked crisps with great flavours for over 20 years. Based in Devon and selling predominantly in the South West, Burts have ambitions to be a significant national and international player. Kicking off with the Burts branding and their core offering of potato chips, the design project grew to cover multiple range extensions, NPD and limited partnerships with the likes of the RNLI and Guinness.

The design is bold and simple, yet lovingly crafted – just like Burts’ potato chips themselves. Capturing their authentic Devonshire coast location and strong relationships with local farmers and suppliers, the new logo features two ropes joined with a naval knot, a nod to this maritime provenance and symbolic of Burts’ strong partnerships. The branding boldly introduces a dark navy blue brand colour and photography of Devonshire landscapes and farmlands that sit at the top of each pack, which further reflect their story alongside confident type that communicates the big, bold flavours.