Peace of mind?
Piece of cake!
Peace of
mind?
Piece of
cake!
A new brand identity and packaging for a family cake business who have taken care of making tasty cakes free from allergens, that EVERYONE can enjoy!
WHAT WE DID
Copywriting | Brand Identity | Packaging Design | Artwork | Print Management | Brand Guidelines | Infographics
BACKGROUND
Just Love was founded by father Mike Woods after his children were diagnosed with life-threatening nut allergies. Mike and his wife found it heartbreaking to see their kids unable to share the cake at parties. Spotting a gap in the market, Just Love launched the UK’s first nut-free and vegan celebration cake (nut, milk and egg-free).
SOLUTION
We brought Just Love’s brand values to life with a fun and honest design idea based around joy, symbolised in an iconic rainbow logo. The bright new branding features crystal clear allergen & dietary need communication for each cake. The design has a simple, bold shelf presence that heroes the cake and furthers Just Love’s position as the go-to brand for inclusive celebrations, delivering inclusivity without compromise on taste and decoration.