Unlocking brand potential
by teasing out true
reason for being
(the real consumer motivation)
What we do:
Brand Strategy, Positioning and Worlds / Codes & Equity Analysis / Brand Identity / Naming / Copywriting / Packaging / Innovation / NPD / 3D Structural / Printed Collateral / Signage / Digital Design /
Photography / Artwork / Print Management
Stand out, stand for
We use creativity and strategy informed by insight and experience to tease out a brand’s reason for being. We then bring this essence to life, creating distinct and powerful brand assets that engage with consumers on pragmatic and emotional levels. This creates work embedded in design excellence which is effective and delivers commercial results.
We’re made up of a senior team from top London agencies and are proud to be one of the youngest agencies to feature in the Design Business Association’s (DBA) top 20 Most Effective Design Agencies in the world.
Founders
Anthony Biles Creative and Strategy Director
Anthony has spent the last 20 years working with some of the world’s biggest brands and top agencies, including Turner Duckworth in San Francisco and London, on accounts such as Coca-Cola, Nike, Levi’s, Mondelēz and Innocent. He is also responsible for having designed the Amazon logo – widely recognised as one of the world’s most iconic and enduring brand identities.
Anthony set up Biles Hendry in 2006 to create an agency centred on excellence. He has been the recipient of over 40 international design awards, including winning Gold at the DBA Design Effectiveness Awards.
Anneliese Hendry Client Services Director
Anneliese’s life has been dedicated to creativity, design and smart thinking. After graduating in Fine Art and Art History from Goldsmiths’ she started her career working for Designer’s Guild, before moving agency side. She has since looked after a multitude of brands, from global names to start-up accounts. Anneliese has been responsible for client accounts such as Nestlé, Tesco, Superdrug, Shell, HSBC, Kallo and Whole Earth, achieving game changing commercial results and heralding multiple DBA Design effectiveness award wins.
Anneliese believes in taking the friction away from projects by finding ways to make the commercial challenges, pressures and limitations into opportunities. She does this by putting the necessary structures in place to allow strategy and creativity to effortlessly become one.
Unlocking
brand potential
by teasing out true reason for being
(the real consumer motivation)
What we do:
Brand Strategy, Positioning and Worlds / Codes & Equity Analysis / Brand Identity /
Naming / Copywriting / Packaging / Innovation / NPD / 3D Structural / Printed Collateral / Signage / Digital Design / Photography / Artwork / Print Management
Stand out, stand for
We use creativity and strategy informed by insight and experience to tease out a brand’s reason for being. We then bring this essence to life, creating distinct and powerful brand assets that engage with consumers on pragmatic and emotional levels. This creates work embedded in design excellence which is effective and delivers commercial results.
We’re made up of a senior team from top London agencies and are proud to be one of the youngest agencies to feature in the Design Business Association’s (DBA) top 20 Most Effective Design Agencies in the world.
FOUNDERS
Anthony Biles Creative Strategic Partner
Anthony has spent the last 20 years working with some of the world’s biggest brands and top agencies, including Turner Duckworth in San Francisco and London, on accounts such as Coca-Cola, Nike, Levi’s, Mondelēz and Innocent. He is also responsible for having designed the Amazon logo – widely recognised as one of the world’s most iconic and enduring brand identities.
Anthony set up Biles Hendry in 2006 to create an agency centred on excellence. He has been the recipient of over 40 international design awards, including winning Gold at the DBA Design Effectiveness Awards.