United
in spirit.
Open to revolution, our rebranding of Warner Edwards distilled their essence into a strong, compelling brand positioning leading to triple digit growth.
Following the redesign:
- YR1 +234% value growth off-trade, +384% value growth on-trade
- From no listings, to most facings in Waitrose
- YR2 +1183% value growth off-trade, +1500% value growth on-trade.
- Best selling gin brand in Marks & Spencer
- Became 6th fastest growing company in the UK Sunday Times Fast Track 100
WHAT WE DID:
Brand Strategy
Codes & Equity analysis
Brand Identity
Packaging Design
Printed Collateral
Copywriting
Artwork
Print management
Brand Guidelines
+ + + Read more
BACKGROUND
Warner Edwards make great gin and have a great story. Our brief was to capture the craft, personality and passion of what goes into the bottle, on the bottle, raising the brand to the super premium positioning it deserves.
SOLUTION
We developed branding, packaging and design that, in the blink of an eye, talks of quality and eccentric character whilst building strong visual brand assets and deep brand foundations for the future. We elevated the story by conveying British artisan craft, ramping up the premium cues and developing a timeless version of a founders story. A brand that marries traditional notions of quality with modern aspirations of affordable luxury and discernment. As a result, a stellar growth of business revenue and brand recognition a year following redesign with +234% value growth off-trade, +1500% value growth on-trade.
