Biles Hendry
  • Work
    • Urban Legend
    • Ella’s kitchen
    • B. Cosmetics
    • Bounce
    • Warner Edwards
    • Superdrug
    • Odd Pops
    • Evoka
    • Ellas Kitchen Big Kids
    • Boutinot
    • Fiorente
  • About us
  • Careers
  • Extra
  • Contact
  • Menu Menu

Unbelievable
truth.

Unbelievable
truth.

When the former CEO of Graze Snacking’s new business venture came and asked us to help build a new brand from the ground up –  a brand with a mission to help offload the consumer burden of eating more healthily by offering solutions where there are none, we knew we had an exciting challenge ahead!

WHAT WE DID

Brand Strategy
Codes & Equity analysis
NPD
Brand Messaging
Naming
Copywriting
Brand Identity
Packaging Design
POS
Signage
Exterior Branding
Interior Branding
Web Design
Photography
Artwork
Brand Guidelines

+ + + Read more

BACKGROUND

The new venture, Believe in Science found a genius way to to make donuts which are not only better for you, but taste better, than the full fat, full sugar competition. The brand needed to promise indulgence to remove any doubts that ‘better for you’ means less of a treat.

SOLUTION

We developed a positioning around ‘unbelievability’, the name URBAN LEGEND and the strap-line TOO GOOD TO BE TRUE. Along with other design assets, the branding invites consumers to tease out the product story in a way that doesn’t detract from the fun by having upfront overbearing health messaging.

LIKE WHAT YOU SEE? BOOK A CALL WITH US NOW

Back to top

HELLO@BILESHENDRY.COM+44 (0)20 8398 8779
Scott House, Suite 1 The Concourse, London, SE1 7LY
HELLO@BILESHENDRY.COM
+44 (0)20 8398 8779
Scott House, Suite 1 The Concourse, London, SE1 7LY
© 2014-2022 Biles Hendry
The Think Blot logo is a registered trademark of Biles Hendry
Scroll to top