We worked with Superdrug during a period which saw them grow revenue by £72M, including designing two of five ‘star brands’, ranges the business has identified as having the most strategic and economical importance.
The year following the redesign of the Superdrug Face Masks range:
- +362% sales uplift (like for like)
- Range revenue up £1.4M
- Superdrug grew category market share by 6%
- DBA Design Effectiveness Award Winner
WHAT WE DID
Codes & Equity analysis