Recognising the need for a healthier snack aimed at 4 – 7 year olds, we helped the team behind Ella’s Kitchen launch their new snack brand Oddpops. Our brand identity and packaging design for Oddpops helped broaden their audience appeal and grow market share.
WHAT WE DID
Codes & Equity Analysis
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The wider crisp category is packed with loud, well known brands with bright colours and big logos being the order of the day. Ella’s recognised that for younger kids, there is an opportunity to be more engaging.
Kids don’t limit their imaginations so appropriately, the ’poppabilities’ are endless. Whilst respecting category norms and adopting codes, Oddpops uses rich visual narrative to disrupt and create impact. It was important to reassure parents, so the packs clearly communicate key benefits such as ‘low in fats’ and ‘popped not fried’, whilst allowing the colourful design to remain hero.