Marionnaud wanted a new brand of pampering products with fragrances from around the globe. We created Evoka, a brand to explore the world through the senses. Our premium packaging design also led to the design of in-store and out of home campaigns.
WHAT WE DID
New Product Development
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Looking to strengthen their private label offering in the wellness sector, Europe’s third biggest beauty retailer Marionnaud, wanted to launch a new range of products including shower gels, bath oils, body creams and candles.
Evoka was designed around the French notion of ‘escale’ (to travel) to capture the essence of five global destinations. Delivering cohesive ranges with the unique character of each destination being ‘evoked’ through the use of colour, illustration and icons. The branding and packaging project led to the design of in-store point of sale and an out of home poster campaign.