The #1 best-selling baby food brand in the UK needed an innovative brand strategy and packaging design evolution. We explored, and evolved every element of their design, delivering stronger emotional connections and making the much-loved Ella’s Kitchen brand, easier to shop.
The year following the redesign:
- +14% value growth
- #1 best selling baby food brand in the UK
- Only top five baby food brand in growth
- Some ranges up as much +230%
WHAT WE DID