The #1 best-selling baby food brand in the UK needed an innovative brand strategy and packaging design evolution. We explored, and evolved every element of their design, delivering stronger emotional connections and making the much-loved Ella’s Kitchen brand, easier to shop.
The year following the redesign:
- +14% value growth
- #1 best selling baby food brand in the UK
- The only top five baby food brand in growth
- Some ranges up as much +230%
WHAT WE DID
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Ella’s Kitchen asked us to audit, evaluate and redesign their entire portfolio (270+ products with multiple sub-ranges in markets worldwide), in order to improve the consistency and effectiveness of their brand proposition, while safeguarding their visual equities.
We explored, evolved and optimised every element of the design. From the logo to communication hierarchy, from the key brand messaging to colour palette, we delivered a ‘kids first’ ethos and created a more impactful and easier to navigate fixture. Many marginal gains, leading to a massive net result of +14% value growth with some ranges revenue driven up by +230%