All made up.
By augmenting the brand’s proposition and packaging design, we delivered growth to one of Superdrug’s five private label ‘power’ brands. The brand has been cited directly as playing a significant role in boosting sales by 20% in 2020.
WHAT WE DID
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Superdrug wanted to define a new and improved positioning for their B. Cosmetics range, along with a fresh look that could take on competitors such as Rimmel, Maybelline and Sleek.
By recognising the sweet spot between accessibility and sophistication, we created a stylish bespoke typeface along with componentry and finishes that deliver the essence of ‘modern urban’. Superdrug are pleased to report that B. Cosmetics is now recording sales that give it flagship brand status within the business.